How to Be Human in a Remote #WFH World
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds. The challenge – how can you adapt to these changes and keep in touch with your customers? Here are ways to be human in a virtual and distanced world. This […]
How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my core services, there was one fascinating word that immediately caught his interest – humanize. “That’s a very, it’s a very interesting word. I love to understand how this equates to […]
9 Tips to Humanize Your Brand
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable. It is the exact opposite for brands that focus on being relatable, approachable and human. They do things differently to win the trust of their target audience. They steer away […]
The Unforeseen Impact of the Disgruntled Employee
Unemployment claims have passed 40 million since the start of the pandemic, with 1.5 million jobless claims added just last week according to the Bureau of Labor Statistics. All companies hire people with hopes of them having a great experience and in the midst of COVID-19, may not be able to deliver. With organizational changes […]
COVID-19 Provides Us an Opportunity to Focus on What’s Truly Important
Do you remember when we were deep in quarantine? There was a time in quarantine where my husband, Chris and I, would go for daily walks through the forest at one of the local State Parks. At the peak of quarantine, there was a moment on one of our walks that we noticed all the […]
Reimagine the Restart Part 3: What COVID means for society and consumer behavior moving forward
Our most basic need is to have a sense of belonging and connection. It is unclear when society will get that back. As we continue to be isolated, we are seeing the push to integrate digital technology and human experiences. Meanwhile, the organization and community ecosystems are breaking down as our values are being […]
Reimagine the Restart Part 1: A message of hope for you and your teams
We are in the belly of COVID. This is a three part series on what our current state tells us about society and where we go from here. Reimagine the Restart Part 1: What COVID-19 tells us about about society (A message of hope for you and your teams) As we move into the weekend, […]
The Psychological Impact of COVID-19 – How to protect the mental health of yourself and your team
“Health is the only thing one truly has.” This was the saying of which my former boss at Toyota Motor Asia Pacific would consistently remind me while facing the 2008 financial crisis. Despite all of the challenges facing us, we continued to find relief in our mantra, and twelve years later, the phrase still rings […]
Is Your Business Ready for a Post-Pandemic World? 3 Strategies to Ramp Up for the Turn of COVID
We are in the second quarter of 2020 now, and I suspect that what you thought 2020 would look like at this point in the year is quite different from reality. You are not alone. All of our original plans have been wiped clean. Most likely, the change implemented in your business has sped up […]
Step 1 to Saving Your Business: Stop Sending Inhumane Emails
Have you been cringing at the emails recently? I sure have. I recently received an email asking me to start an investment– which is clearly not happening right now. I’ve started to notice the types of emails I’m receiving. There are people creating canned responses to the crisis and sounding like a robot, or people […]
