What It Means to Market an “Experience”
Everywhere we look, we see the word “experience.” But how do we know what it means? The tricky part is that we won’t know exactly what it means to each of us until we see for ourselves. Companies market and brand the word “experience” connected to the working world because—let’s face it—work is a large […]
How to Use These Pandemic Times Wisely to Tweak Your Marketing Strategies
COVID-19 continues to bring businesses uncertainty. Unfortunately, this pandemic has yet to end. It is why businesses, including yours, must not delay or slow down your marketing efforts. Conversely, it is all the more that you need to act now rather than post-crisis. Use this time as an opportunity to increase your efforts and make […]
Why You Need to Humanize Your Business Now
HUMANIZE. It means giving something human characteristics. “What does it mean, exactly, to humanize a business?” I’ve been asked this question several times. It’s sometimes followed up by questions like “Why would I want to humanize my business?” and “How would my business benefit if I humanize it?” Customers and Employees Are Both Humans Involved […]
Targeted Marketing: Personalization, Humanization, or Both?
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood is that this marketing might be missing the human element it needs to reach new heights. Collecting data paves the way to offer personalization because it offers insight on customers’ […]
20 Key Stats That Prove CX Improves Revenue
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in customer experience. Customer Experience (CX) What is CX? It refers to the holistic perception customers have towards your brand/business. CX is the result of every interaction that a customer experiences […]
Why I Don’t Use NPS
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust) NPS. Small and large businesses use Net Promoter Score (NPS) for reasons like giving them a metric to improve on their current strategy. It’s a simple tool that anyone can […]
How to Be Human in a Remote #WFH World
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds. The challenge – how can you adapt to these changes and keep in touch with your customers? Here are ways to be human in a virtual and distanced world. This […]
From Robotic to Humanized Marketing, How Your Business Can Adapt to Change
“There is nothing personal. It’s just business.” What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because it’s business” instead? In the context, I am trying to compare traditional and dehumanized versus modern and humanized approaches that enterprises/businesses use. In the past, we were taught that businesses […]
How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my core services, there was one fascinating word that immediately caught his interest – humanize. “That’s a very, it’s a very interesting word. I love to understand how this equates to […]
What’s the ROI of Caring for Existing Customers
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the figures can go as high as over 6.5 million annually. However, not all businesses last. According to the Small Business Administration (SBA), approximately 30% of businesses survive at least 2 […]
