4 Reasons Businesses Should Encourage Employees to Become Thought Leaders
In this digital era, customers are smarter in their decisions. The internet gives people more access to information. They read blogs, watch online video reviews and check out social media posts before deciding to contact a business or purchase products/services. This is why businesses should find ways to reach out to potential customers as early […]
What Social Listening Is and Why You Should Care About It
We live in a world where almost half of the population expresses their opinions on social media. As of July 2020, there are almost 4 billion active social media users. If you’re in business, taking time to listen to what people say or share about your brand can make a huge difference in how you’ll […]
8 Ways Business Has Changed In 2021
Recently, I was invited to keynote a professional fraternity’s graduation ceremony at Gonzaga University. Don’t worry, I didn’t mention the game. The organization asked me to share with their students how business has changed since COVID. Below is a summary of the key points from the talk (with less cuss words): 1. Accelerating Digital Transformation […]
Introducing The UNprofessional Podcast
Hi friend, I’m reaching out today to share with you that I have officially launched my podcast, UNprofessional, where I, together with other fellow UNprofessionals, dive deep into what it takes to create human-centric organizations and become fully human leaders. The UNprofessional podcast explores the boundaries of work, humanity and culture. Join […]
How To Humanize A Survey
No one enjoys filling out a survey. People don’t see what’s in it for them. Many lose interest halfway through and leave, thinking it’s a waste of time. It’s a truth that’s universally acknowledged: surveys aren’t fun. The typical response rates for surveys range between 5% to 30%. People often feel like […]
4 Ways Consumer Shopping Is Changing
The pandemic has reshaped the way we shop, both online and in-stores. It became a catalyst to the dramatic shift from traditional in-person shopping to more contactless and digital shopping experiences. And as we know, a digital experience is still a human experience. Fewer people are visiting physical stores, and those who are sometimes face […]
If These Are Your Core Values, It’s Time to Evolve
We are in the Human-Centric era, where humans are at the center of processes. However, many companies still hold on to machine-like systems from the industrial age to run their businesses. The problem with the information age is that it alienates people from the system that they are responsible for. It’s time for a change. […]
How to Know What to Say and When to Say it
I’ll never have the right words to say but I’m not going to wait around and try to find them. We usually share with this community a blog every Thursday morning, but as you may have noticed, we pulled it as what was at the forefront of everyone’s minds has changed. This morning has been […]
What It Means to Market an “Experience”
Everywhere we look, we see the word “experience.” But how do we know what it means? The tricky part is that we won’t know exactly what it means to each of us until we see for ourselves. Companies market and brand the word “experience” connected to the working world because—let’s face it—work is a large […]
How to Use These Pandemic Times Wisely to Tweak Your Marketing Strategies
COVID-19 continues to bring businesses uncertainty. Unfortunately, this pandemic has yet to end. It is why businesses, including yours, must not delay or slow down your marketing efforts. Conversely, it is all the more that you need to act now rather than post-crisis. Use this time as an opportunity to increase your efforts and make […]
