How to Build Recession-Proof Processes
History tells us that while recessions are painful, they are a normal part of the business cycle. Since World War II, the United States has survived 13 economic recessions. The question is not whether it will happen again: it is whether your organization is prepared for when recession happens. Here are three ways you […]
Why a Great Product Is Not Enough
You have a great product, and you know how to sell. Unfortunately, a great product alone and knowing how to sell it do not guarantee success in business. A study from the Journal of Marketing Research reveals that of almost 9,000 new products that achieved wide distribution at a national retailer, only 40% of them […]
People Over Process: Put Your People First and Watch Your Processes Improve
A well-designed process always starts with how you improve the lives of the people experiencing the process, both the employee and the customer. The company then benefits as a result. People make it possible for a business to run. Some companies, however, still think that operations are like robots… but they aren’t. It’s the people […]
How Process Can Be Used to Streamline and Optimize Sales
It’s a misnomer that sales can’t be standardized. Salespeople aren’t usually expected to follow a structure in their day-to-day jobs. Who cares about routines when what matters is the result (closing deals and bringing in revenues), right? Most salespeople don’t want to be standardized until they realize its power in generating sales. Based on a […]
How to Increase Process Predictability in Your Business
Being agile is considered a positive trait in business. In fact, based on the Project Management Institute (PMI) and Forbes Insights Report from 2017, 92% of C-level executives believe organizational agility is crucial for a business to thrive. We praise being able to adapt quickly to the ever-changing business landscape. All organizations should learn how […]
How Creating a Process-Based Culture Builds Customer and Employee Loyalty
Building your organizational culture around processes not only improves the efficiency and productivity of your business: creating a process-based culture is what will make your customers come back and encourage your employees to stay. Here’s how: How Process-Based Culture Builds Customer Loyalty A process-based culture ensures consistency. According to Yotpo, a consumer has to make […]
Happy 1 ½ Year Anniversary! Highlights from the Past Six Months of the UNprofessional Podcast
It’s been a year and a half ✨? since we launched the first episode of the UNprofessional podcast. With 60+ episodes to date and downloads in 44 states ? and over 30 countries ?, our UNprofessional community has come a long way. In celebration of our year and a half anniversary, we’re sharing some highlights […]
How to Build and Maintain a Customer-for-Life Philosophy in Business
If you want a sustainable business, predictable revenue, less costly acquisition engine, and shortened sales cycle and lead times, create a business that lives by the customer-for-life philosophy. According to a study conducted by Marketing Metrics, the success rate of selling to an existing customer is 60-70% while the probability of selling to a new […]
6 Post-Pandemic Predictions Business Leaders Should Know
The business landscape remains unpredictable and ever-changing, but this year we have been getting a much clearer picture of the post-COVID world. Here are business trends that we will continue to see as we emerge from the pandemic. 1. Social media’s influence will continue to rise. According to Statista, in 2022 internet users in the […]
4 Ways to Make a Name for Yourself Outside of Your Company (without leaving it)
You are not just an employee. You are not just a manager. You are many things. We now live in a world where employees are encouraged to be their authentic selves. As you seek to establish your identity in the workplace, you can do more than just create impact within the walls of your organization. […]
