Ways to Identify Areas for Process Improvement

2 Proven Ways to Identify Areas for Process Improvement

Process improvement is the ongoing effort to make processes more efficient, effective, and customer-centric. Although it takes some time and careful planning, the results are worthwhile. Continuously improving processes is what will keep you ahead of the competition. 

Identifying improvement areas is the first step in any process improvement initiative. Businesses can identify inefficiencies, bottlenecks, and areas that need to be optimized by methodically evaluating their current processes. Though this can be a daunting task, there are techniques and tools that can help you understand the current state of your business and identify areas to improve.

Analyzing the Flow of Goods and Information 

Analyzing the flow of goods and information within a process is essential for identifying areas to improve in process improvement initiatives. To do this, you can use the Goods and Information Flow tool. As the name suggests, this tool maps out the flow of goods and information over time in the entire customer-for-life cycle, from pre-sales to follow-up and repurchase.

Using the Goods and Information tool will help you understand the current state of your business with 100% accuracy. This is so vital because most companies spring into action and create processes without truly understanding and identifying what is needed.

By examining how goods and information move through the process, you can identify bottlenecks, delays, and redundant steps. This helps in streamlining the process by addressing these issues and improving overall efficiency. 

Moreover, mapping the flow of information enables businesses to improve communication and collaboration by identifying gaps or breakdowns in information flow and implementing measures to enhance it. It will help get all of your departments on the same page and move towards the future goal together.

Gathering Employee Feedback

Your employees are the ones working directly with the processes on a daily basis, making them an invaluable resource for identifying areas that need improvement. Encourage open communication and create platforms for employees to provide feedback on existing processes.

Conducting surveys, holding regular team meetings, or implementing suggestion boxes are effective ways to gather employee insights. Ask them about their pain points, challenges they face, and areas where they see potential for improvement. Their firsthand experiences and suggestions can shed light on inefficiencies or bottlenecks that might have gone unnoticed otherwise.

Additionally, consider establishing cross-functional teams or task forces that are dedicated to process improvement. These teams can bring together individuals from different departments and areas of expertise to collaborate on identifying and implementing improvements.

Get clear on what your business needs

By getting crystal clear on the current state of your business, you can build a very strong foundation to solve problems. It enables you to focus on the right areas, allowing your company to allocate resources effectively, streamline processes, and meet customer expectations. This leads to increased productivity, customer loyalty, and long-term growth. 

Want to learn more about process improvement? We’re crafting a brand new course all about processes, and we want your input.

Tell us the top things you want to know about processes. A lucky contributor will score free access to the course once it launches! Ready to share your thoughts? Submit your ideas here.


In love and respect,

Hilary Corna


Hilary Corna

Bestselling Author, Keynote Speaker, Podcast Host, Founder of the Human Way ™...

Hilary’s favorite title is HUMAN.


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