How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my core services, there was one fascinating word that immediately caught his interest – humanize. “That’s a very, it’s a very interesting word. I love to understand how this equates to […]
What’s the ROI of Caring for Existing Customers
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the figures can go as high as over 6.5 million annually. However, not all businesses last. According to the Small Business Administration (SBA), approximately 30% of businesses survive at least 2 […]
9 Tips to Humanize Your Brand
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable. It is the exact opposite for brands that focus on being relatable, approachable and human. They do things differently to win the trust of their target audience. They steer away […]
How Humanizing Your Marketing Efforts Can Help Your Company Survive During and After the Pandemic
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for effective crisis management. Some companies seem to lose sight of the importance of marketing in crisis management as several businesses cut back on their marketing efforts. While this could solve […]
What Business Can Learn From Those Who Kneel — It’s Likely Not What You Think
Texas is known for having a history of race-related issues. Amidst all of the newsworthy stories over the last couple of weeks, one story stood out as the inspirational deeper truth that provides us an image for what the future may hold. In Houston, a group of caucasian Christians leaned on one knee and asked for forgiveness in front […]
COVID-19 Provides Us an Opportunity to Focus on What’s Truly Important
Do you remember when we were deep in quarantine? There was a time in quarantine where my husband, Chris and I, would go for daily walks through the forest at one of the local State Parks. At the peak of quarantine, there was a moment on one of our walks that we noticed all the […]
Reimagine the Restart Part 3: What COVID means for society and consumer behavior moving forward
Our most basic need is to have a sense of belonging and connection. It is unclear when society will get that back. As we continue to be isolated, we are seeing the push to integrate digital technology and human experiences. Meanwhile, the organization and community ecosystems are breaking down as our values are being […]
Reimagine the Restart Part 2: The hidden competitive advantages that will reset your business
This part II of Reimagine the Restart is focused entirely on how we can reimagine operations and the way we do business as markets reopen. As lockdowns are being lifted and markets reopen, we are slowly coming out of this stage of grief. According to NPR, cell phone data shows people are transiting significantly more […]
Reimagine the Restart Part 1: A message of hope for you and your teams
We are in the belly of COVID. This is a three part series on what our current state tells us about society and where we go from here. Reimagine the Restart Part 1: What COVID-19 tells us about about society (A message of hope for you and your teams) As we move into the weekend, […]
Crowdsourcing, SNL, and the Best Thing I’ve Seen All Week
The best thing I’ve seen all week Book a goat or llama for your next Zoom meeting (this is not a joke). Unfortunately, you’ll have to wait because they’re so popular they’re booked through May. The most amazing crowdsource initiative Mark Cuban originally shared this link which is a crowdsourced website that provides real-time data […]
