Why a Great Product Is Not Enough
You have a great product, and you know how to sell. Unfortunately, a great product alone and knowing how to sell it do not guarantee success in business. A study from the Journal of Marketing Research reveals that of almost 9,000 new products that achieved wide distribution at a national retailer, only 40% of them […]
Capacity Creation: Why It Matters to Your Business In 2023 And Beyond
When people ask me what I do for work, my short answer is this: I work with CEOs to transform their processes so they can create capacity to scale. Why is capacity creation important to your business? No matter what your goals are as a company, none can be achieved and sustained […]
Cold, Heartless and Sterile: How a Poorly Designed Process Hurts Your Customers
Cold. Heartless. Sterile. CHS. This is an acronym I use with all my clients to describe poorly designed processes. Oftentimes the biggest mistake I see companies make is that they design processes that are good for the company but not good for the customers. The company may reduce costs and increase its profitability, but […]
People Over Process: Put Your People First and Watch Your Processes Improve
A well-designed process always starts with how you improve the lives of the people experiencing the process, both the employee and the customer. The company then benefits as a result. People make it possible for a business to run. Some companies, however, still think that operations are like robots… but they aren’t. It’s the people […]
How Process Can Be Used to Streamline and Optimize Sales
It’s a misnomer that sales can’t be standardized. Salespeople aren’t usually expected to follow a structure in their day-to-day jobs. Who cares about routines when what matters is the result (closing deals and bringing in revenues), right? Most salespeople don’t want to be standardized until they realize its power in generating sales. Based on a […]
Standardizing Your Processes: The Key to Long-Term Success
Standardizing processes may sound intimidating. Some may paint a negative picture in their heads of people being forced to work like machines to ensure efficiency and maximize productivity, but this is not what standardization looks like. First of all, a standard exists not to control: A standard exists to ensure the same level of quality […]
Changing When There’s Nothing Wrong: Benefits of Continuous Improvement in Business
Most companies only change when an issue surfaces, but people do not like to change when there is chaos. No one wants to deal with change when there are fire drills everywhere. Don’t wait until something’s wrong to change. Toyota is the number one car manufacturer selling nearly 10.5 million vehicles in 2021 because they […]
Investing in the Long Game: Why You Should Focus on Creating Loyal Customers Instead of Acquiring New Ones
Customer acquisition is not only expensive, but it’s also one of the hardest parts of running a business. While every company needs to acquire new customers, what makes a business grow and succeed is having loyal customers. Focus More on Customer Loyalty than Customer Acquisition Gaining customers’ trust and loyalty takes time. It’s a long-term […]
How to Increase Process Predictability in Your Business
Being agile is considered a positive trait in business. In fact, based on the Project Management Institute (PMI) and Forbes Insights Report from 2017, 92% of C-level executives believe organizational agility is crucial for a business to thrive. We praise being able to adapt quickly to the ever-changing business landscape. All organizations should learn how […]
How Creating a Process-Based Culture Builds Customer and Employee Loyalty
Building your organizational culture around processes not only improves the efficiency and productivity of your business: creating a process-based culture is what will make your customers come back and encourage your employees to stay. Here’s how: How Process-Based Culture Builds Customer Loyalty A process-based culture ensures consistency. According to Yotpo, a consumer has to make […]
