What is One-Team Alignment and Why Does it Matter
While Eastern culture places emphasis on teamwork and culture, Western culture values individualism. Employees are encouraged to be self-reliant, make decisions and be held accountable for their actions. And this isn’t a bad thing: It’s not about collectivism versus individualism. But when it comes to solving problems, we can learn from Eastern companies’ ways of […]
Happy 1 ½ Year Anniversary! Highlights from the Past Six Months of the UNprofessional Podcast
It’s been a year and a half ✨? since we launched the first episode of the UNprofessional podcast. With 60+ episodes to date and downloads in 44 states ? and over 30 countries ?, our UNprofessional community has come a long way. In celebration of our year and a half anniversary, we’re sharing some highlights […]
How to Build and Maintain a Customer-for-Life Philosophy in Business
If you want a sustainable business, predictable revenue, less costly acquisition engine, and shortened sales cycle and lead times, create a business that lives by the customer-for-life philosophy. According to a study conducted by Marketing Metrics, the success rate of selling to an existing customer is 60-70% while the probability of selling to a new […]
6 Post-Pandemic Predictions Business Leaders Should Know
The business landscape remains unpredictable and ever-changing, but this year we have been getting a much clearer picture of the post-COVID world. Here are business trends that we will continue to see as we emerge from the pandemic. 1. Social media’s influence will continue to rise. According to Statista, in 2022 internet users in the […]
4 Reasons Businesses Should Encourage Employees to Become Thought Leaders
In this digital era, customers are smarter in their decisions. The internet gives people more access to information. They read blogs, watch online video reviews and check out social media posts before deciding to contact a business or purchase products/services. This is why businesses should find ways to reach out to potential customers as early […]
What Social Listening Is and Why You Should Care About It
We live in a world where almost half of the population expresses their opinions on social media. As of July 2020, there are almost 4 billion active social media users. If you’re in business, taking time to listen to what people say or share about your brand can make a huge difference in how you’ll […]
8 Ways Business Has Changed In 2021
Recently, I was invited to keynote a professional fraternity’s graduation ceremony at Gonzaga University. Don’t worry, I didn’t mention the game. The organization asked me to share with their students how business has changed since COVID. Below is a summary of the key points from the talk (with less cuss words): 1. Accelerating Digital Transformation […]
Introducing The UNprofessional Podcast
Hi friend, I’m reaching out today to share with you that I have officially launched my podcast, UNprofessional, where I, together with other fellow UNprofessionals, dive deep into what it takes to create human-centric organizations and become fully human leaders. The UNprofessional podcast explores the boundaries of work, humanity and culture. Join […]
How To Humanize A Survey
No one enjoys filling out a survey. People don’t see what’s in it for them. Many lose interest halfway through and leave, thinking it’s a waste of time. It’s a truth that’s universally acknowledged: surveys aren’t fun. The typical response rates for surveys range between 5% to 30%. People often feel like […]
4 Ways Consumer Shopping Is Changing
The pandemic has reshaped the way we shop, both online and in-stores. It became a catalyst to the dramatic shift from traditional in-person shopping to more contactless and digital shopping experiences. And as we know, a digital experience is still a human experience. Fewer people are visiting physical stores, and those who are sometimes face […]
