If These Are Your Core Values, It’s Time to Evolve
We are in the Human-Centric era, where humans are at the center of processes. However, many companies still hold on to machine-like systems from the industrial age to run their businesses. The problem with the information age is that it alienates people from the system that they are responsible for. It’s time for a change. […]
How to Know What to Say and When to Say it
I’ll never have the right words to say but I’m not going to wait around and try to find them. We usually share with this community a blog every Thursday morning, but as you may have noticed, we pulled it as what was at the forefront of everyone’s minds has changed. This morning has been […]
What It Means to Market an “Experience”
Everywhere we look, we see the word “experience.” But how do we know what it means? The tricky part is that we won’t know exactly what it means to each of us until we see for ourselves. Companies market and brand the word “experience” connected to the working world because—let’s face it—work is a large […]
How to Use These Pandemic Times Wisely to Tweak Your Marketing Strategies
COVID-19 continues to bring businesses uncertainty. Unfortunately, this pandemic has yet to end. It is why businesses, including yours, must not delay or slow down your marketing efforts. Conversely, it is all the more that you need to act now rather than post-crisis. Use this time as an opportunity to increase your efforts and make […]
Why You Need to Humanize Your Business Now
HUMANIZE. It means giving something human characteristics. “What does it mean, exactly, to humanize a business?” I’ve been asked this question several times. It’s sometimes followed up by questions like “Why would I want to humanize my business?” and “How would my business benefit if I humanize it?” Customers and Employees Are Both Humans Involved […]
Targeted Marketing: Personalization, Humanization, or Both?
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood is that this marketing might be missing the human element it needs to reach new heights. Collecting data paves the way to offer personalization because it offers insight on customers’ […]
20 Key Stats That Prove CX Improves Revenue
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in customer experience. Customer Experience (CX) What is CX? It refers to the holistic perception customers have towards your brand/business. CX is the result of every interaction that a customer experiences […]
Why I Don’t Use NPS
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust) NPS. Small and large businesses use Net Promoter Score (NPS) for reasons like giving them a metric to improve on their current strategy. It’s a simple tool that anyone can […]
How to Be Human in a Remote #WFH World
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds. The challenge – how can you adapt to these changes and keep in touch with your customers? Here are ways to be human in a virtual and distanced world. This […]
From Robotic to Humanized Marketing, How Your Business Can Adapt to Change
“There is nothing personal. It’s just business.” What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because it’s business” instead? In the context, I am trying to compare traditional and dehumanized versus modern and humanized approaches that enterprises/businesses use. In the past, we were taught that businesses […]
