How to Know What to Say and When to Say it
I’ll never have the right words to say but I’m not going to wait around and try to find them. We usually share with this community a blog every Thursday morning, but as you may have noticed, we pulled it as what was at the forefront of everyone’s minds has changed. This morning has been […]
What It Means to Market an “Experience”
Everywhere we look, we see the word “experience.” But how do we know what it means? The tricky part is that we won’t know exactly what it means to each of us until we see for ourselves. Companies market and brand the word “experience” connected to the working world because—let’s face it—work is a large […]
How to Use These Pandemic Times Wisely to Tweak Your Marketing Strategies
COVID-19 continues to bring businesses uncertainty. Unfortunately, this pandemic has yet to end. It is why businesses, including yours, must not delay or slow down your marketing efforts. Conversely, it is all the more that you need to act now rather than post-crisis. Use this time as an opportunity to increase your efforts and make […]
Why You Need to Humanize Your Business Now
HUMANIZE. It means giving something human characteristics. “What does it mean, exactly, to humanize a business?” I’ve been asked this question several times. It’s sometimes followed up by questions like “Why would I want to humanize my business?” and “How would my business benefit if I humanize it?” Customers and Employees Are Both Humans Involved […]
Reflection Exercises You Can Do with Your Team in 2021
Want to know how to reflect on the New Year with your team in a human way? Check out these reflection activities that can build trust, foster relationships and allow everyone to get to know each other better. There is a lot to get done at work each day. Most of us spend our days […]
Three Simple Questions to Check In with Your People
Do you find yourself asking the same questions every time you log in to another Zoom meeting? It’s easy to fall into a routine, whether you’re in the office or working from home and talking to your coworkers through a screen. Depending on the setting—one-on-one, small group, large group, etc.—you can consider adjusting these questions […]
How to Create a Caring Culture
The culture of caring is a happy practice that makes and retains happy employees and customers. [Know that how you treat your people and why you do what you do affects your processes, operations, and everything else.] There’s more than just a salary to consider when hiring new talent. If you factor in recruiting and […]
Cultivating Empathy in the Workplace
Empathy makes a productive workplace where employees are honest, transparent and human. Empathy is critical personally and professionally because it allows us to connect, be compassionate and understand others. It is a soft skill that amplifies all other skills like leadership and listening. It’s also a performance indicator for people-focused leaders, who can work with […]
How to Be Human in a Remote #WFH World
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds. The challenge – how can you adapt to these changes and keep in touch with your customers? Here are ways to be human in a virtual and distanced world. This […]
What’s the ROI of Caring for Existing Customers
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the figures can go as high as over 6.5 million annually. However, not all businesses last. According to the Small Business Administration (SBA), approximately 30% of businesses survive at least 2 […]
