9 Tips to Humanize Your Brand
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable. It is the exact opposite for brands that focus on being relatable, approachable and human. They do things differently to win the trust of their target audience. They steer away […]
How Humanizing a Brand Can Make it Successful
A non-humanized company will be a sea of robots even if its products are 10x better than a competitor’s. As early as the 70s, businesses wanted machine-like efficiencies to reduce operational cost, improve productivity and increase the bottom line. The rules of engagement were different. Transactions used to take place when companies and customers meet […]
Is Your Company Keeping Up in the Human-Centric Era?
How many times have you been told, “the system won’t let me do that”? Whether over the phone, formerly at airports, or at a brick and mortar, our love and passion for digital innovation have triangulated our companies between people, process, and technology. Dare I say our technologies have been personified? As a result, we’ve […]
The Unforeseen Impact of the Disgruntled Employee
Unemployment claims have passed 40 million since the start of the pandemic, with 1.5 million jobless claims added just last week according to the Bureau of Labor Statistics. All companies hire people with hopes of them having a great experience and in the midst of COVID-19, may not be able to deliver. With organizational changes […]
What Business Can Learn From Those Who Kneel — It’s Likely Not What You Think
Texas is known for having a history of race-related issues. Amidst all of the newsworthy stories over the last couple of weeks, one story stood out as the inspirational deeper truth that provides us an image for what the future may hold. In Houston, a group of caucasian Christians leaned on one knee and asked for forgiveness in front […]
COVID-19 Provides Us an Opportunity to Focus on What’s Truly Important
Do you remember when we were deep in quarantine? There was a time in quarantine where my husband, Chris and I, would go for daily walks through the forest at one of the local State Parks. At the peak of quarantine, there was a moment on one of our walks that we noticed all the […]
Reimagine the Restart Part 1: A message of hope for you and your teams
We are in the belly of COVID. This is a three part series on what our current state tells us about society and where we go from here. Reimagine the Restart Part 1: What COVID-19 tells us about about society (A message of hope for you and your teams) As we move into the weekend, […]
Crowdsourcing, SNL, and the Best Thing I’ve Seen All Week
The best thing I’ve seen all week Book a goat or llama for your next Zoom meeting (this is not a joke). Unfortunately, you’ll have to wait because they’re so popular they’re booked through May. The most amazing crowdsource initiative Mark Cuban originally shared this link which is a crowdsourced website that provides real-time data […]
The Psychological Impact of COVID-19 – How to protect the mental health of yourself and your team
“Health is the only thing one truly has.” This was the saying of which my former boss at Toyota Motor Asia Pacific would consistently remind me while facing the 2008 financial crisis. Despite all of the challenges facing us, we continued to find relief in our mantra, and twelve years later, the phrase still rings […]
Congress has Passed the Stimulus. 5 Ways to Now Avoid Layoffs
When the 2008 financial crisis hit its peak, Toyota was experiencing one of the worst markets in the history of the company and was expecting its first operating loss in 70 years. Our office in Singapore was the only regional headquarters in the world that was in the black. I was leading a team of […]
