4 Reasons Businesses Should Encourage Employees to Become Thought Leaders
In this digital era, customers are smarter in their decisions. The internet gives people more access to information. They read blogs, watch online video reviews and check out social media posts before deciding to contact a business or purchase products/services. This is why businesses should find ways to reach out to potential customers as early […]
Be Viral by Being Imperfect
Social media can do a lot for your brand. In 2020, there were over 3.6 billion social media users worldwide. There is no question that you can reach a lot of people through social media. The real challenge is how you can command their attention. What does it take to go viral? Last March, I […]
What Social Listening Is and Why You Should Care About It
We live in a world where almost half of the population expresses their opinions on social media. As of July 2020, there are almost 4 billion active social media users. If you’re in business, taking time to listen to what people say or share about your brand can make a huge difference in how you’ll […]
8 Ways Business Has Changed In 2021
Recently, I was invited to keynote a professional fraternity’s graduation ceremony at Gonzaga University. Don’t worry, I didn’t mention the game. The organization asked me to share with their students how business has changed since COVID. Below is a summary of the key points from the talk (with less cuss words): 1. Accelerating Digital Transformation […]
Introducing The UNprofessional Podcast
Hi friend, I’m reaching out today to share with you that I have officially launched my podcast, UNprofessional, where I, together with other fellow UNprofessionals, dive deep into what it takes to create human-centric organizations and become fully human leaders. The UNprofessional podcast explores the boundaries of work, humanity and culture. Join […]
4 Ways Consumer Shopping Is Changing
The pandemic has reshaped the way we shop, both online and in-stores. It became a catalyst to the dramatic shift from traditional in-person shopping to more contactless and digital shopping experiences. And as we know, a digital experience is still a human experience. Fewer people are visiting physical stores, and those who are sometimes face […]
Rebranding Isn’t As Easy As You Think…
We are human. We are layered. We are textured. We are inspired. Trends in business around humanizing sales in marketing have been on the rise, but were expedited when Covid hit. This is when I became the most inspired to rebrand fully around this message to help leaders and companies find their way of helping […]
If These Are Your Core Values, It’s Time to Evolve
We are in the Human-Centric era, where humans are at the center of processes. However, many companies still hold on to machine-like systems from the industrial age to run their businesses. The problem with the information age is that it alienates people from the system that they are responsible for. It’s time for a change. […]
Targeted Marketing: Personalization, Humanization, or Both?
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood is that this marketing might be missing the human element it needs to reach new heights. Collecting data paves the way to offer personalization because it offers insight on customers’ […]
20 Key Stats That Prove CX Improves Revenue
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in customer experience. Customer Experience (CX) What is CX? It refers to the holistic perception customers have towards your brand/business. CX is the result of every interaction that a customer experiences […]
