How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my core services, there was one fascinating word that immediately caught his interest – humanize. “That’s a very, it’s a very interesting word. I love to understand how this equates to […]
9 Tips to Humanize Your Brand
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable. It is the exact opposite for brands that focus on being relatable, approachable and human. They do things differently to win the trust of their target audience. They steer away […]
How Humanizing Your Marketing Efforts Can Help Your Company Survive During and After the Pandemic
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for effective crisis management. Some companies seem to lose sight of the importance of marketing in crisis management as several businesses cut back on their marketing efforts. While this could solve […]
What Marketing Strategies Tell Us About Companies and Their Values
How businesses lose female customers by still selling based on old-school selling tactics that consumers have become increasingly aware of “Follow” at the top of this article to follow my LinkedIn Series. You can also join other C-Suite leaders who receive my weekly leadership email here. Customers do not want to be treated like they don’t […]
How to Launch LinkedIn Publishing
Publishing your work online might seem daunting at first, but it becomes much easier when there are some guidelines to follow, and LinkedIn Publishing is no different. Here are some tips I find helpful when I write content to publish on LinkedIn. Identify a topic that is relevant to you Once you select this topic, […]
A Deeper Look at Companies that Have Made the Humanization Leap
The old style of management principles no longer works, and business leaders are losing A-player talent to competitors every day. We have created the most productive workforce in the world that is the least engaged, and the processes companies used in the information are not translating to or evolving with the human age. As Betsy […]
How to Become a Human-Centric Brand
The Human Processes Continuum (HPC) creates human-centric processes to amplify a business from the inside out. This is accomplished by first, discovering what employees feel their value is as a contributor to the business; second, analyzing what customers look for when they want to purchase products and, in turn, invest in a company; and third, how […]
