From Robotic to Humanized Marketing, How Your Business Can Adapt to Change
“There is nothing personal. It’s just business.” What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because it’s business” instead? In the context, I am trying to compare traditional and dehumanized versus modern and humanized approaches that enterprises/businesses use. In the past, we were taught that businesses […]
How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my core services, there was one fascinating word that immediately caught his interest – humanize. “That’s a very, it’s a very interesting word. I love to understand how this equates to […]
What’s the ROI of Caring for Existing Customers
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the figures can go as high as over 6.5 million annually. However, not all businesses last. According to the Small Business Administration (SBA), approximately 30% of businesses survive at least 2 […]
9 Tips to Humanize Your Brand
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable. It is the exact opposite for brands that focus on being relatable, approachable and human. They do things differently to win the trust of their target audience. They steer away […]
How Humanizing Your Marketing Efforts Can Help Your Company Survive During and After the Pandemic
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for effective crisis management. Some companies seem to lose sight of the importance of marketing in crisis management as several businesses cut back on their marketing efforts. While this could solve […]
The Unforeseen Impact of the Disgruntled Employee
Unemployment claims have passed 40 million since the start of the pandemic, with 1.5 million jobless claims added just last week according to the Bureau of Labor Statistics. All companies hire people with hopes of them having a great experience and in the midst of COVID-19, may not be able to deliver. With organizational changes […]
What Business Can Learn From Those Who Kneel — It’s Likely Not What You Think
Texas is known for having a history of race-related issues. Amidst all of the newsworthy stories over the last couple of weeks, one story stood out as the inspirational deeper truth that provides us an image for what the future may hold. In Houston, a group of caucasian Christians leaned on one knee and asked for forgiveness in front […]
COVID-19 Provides Us an Opportunity to Focus on What’s Truly Important
Do you remember when we were deep in quarantine? There was a time in quarantine where my husband, Chris and I, would go for daily walks through the forest at one of the local State Parks. At the peak of quarantine, there was a moment on one of our walks that we noticed all the […]
Reimagine the Restart Part 3: What COVID means for society and consumer behavior moving forward
Our most basic need is to have a sense of belonging and connection. It is unclear when society will get that back. As we continue to be isolated, we are seeing the push to integrate digital technology and human experiences. Meanwhile, the organization and community ecosystems are breaking down as our values are being […]
Reimagine the Restart Part 2: The hidden competitive advantages that will reset your business
This part II of Reimagine the Restart is focused entirely on how we can reimagine operations and the way we do business as markets reopen. As lockdowns are being lifted and markets reopen, we are slowly coming out of this stage of grief. According to NPR, cell phone data shows people are transiting significantly more […]
