Why Most CX Change Initiatives Fail and How to Avoid Them
Investing in CX change initiatives can significantly increase revenue, as most customers are willing to pay more for a great experience, if it’s done right. According to a Walker study, customer experience (CX) will surpass price and product as the key brand differentiator by the end of this year. However, CX change initiatives have a […]
3 Ways We Seek to Keep It Real in Business
People are over the era of seeing others act like they have everything in life figured out, and they’re tired of it in the workplace too. As a result, when consumers see companies being real and honest, they think, “Finally! Don’t talk to me like I’m a robot: talk to me like I’m a real […]
How to Launch LinkedIn Publishing
Publishing your work online might seem daunting at first, but it becomes much easier when there are some guidelines to follow, and LinkedIn Publishing is no different. Here are some tips I find helpful when I write content to publish on LinkedIn. Identify a topic that is relevant to you Once you select this topic, […]
6 Ways Successful People Make the Most of the Weekend
The life of successful people never stops. As soon as they tackle one thing, they are typically on to the next. One way to avoid burnout is by making the most of the weekend. Rather than using the time to “get caught up” or “work when others aren’t working,” using the time wisely for other purposes […]
A Deeper Look at Companies that Have Made the Humanization Leap
The old style of management principles no longer works, and business leaders are losing A-player talent to competitors every day. We have created the most productive workforce in the world that is the least engaged, and the processes companies used in the information are not translating to or evolving with the human age. As Betsy […]
How to Become a Human-Centric Brand
The Human Processes Continuum (HPC) creates human-centric processes to amplify a business from the inside out. This is accomplished by first, discovering what employees feel their value is as a contributor to the business; second, analyzing what customers look for when they want to purchase products and, in turn, invest in a company; and third, how […]
Is Your Company Keeping Up in the Human Era?
Over the past decade, we’ve built systems that are dehumanizing. Current executives and companies learned processes from the industrial age, attempted to convert them to the information age, and, in turn, became disconnected from the people who built and continue to build the business. How many times have you been told, “the system won’t let […]
