Investing in the Long Game: Why You Should Focus on Creating Loyal Customers Instead of Acquiring New Ones
Customer acquisition is not only expensive, but it’s also one of the hardest parts of running a business. While every company needs to acquire new customers, what makes a business grow and succeed is having loyal customers. Focus More on Customer Loyalty than Customer Acquisition Gaining customers’ trust and loyalty takes time. It’s a long-term […]
The Human Awards: Making Employee Recognition More Fun and More Human
It’s no secret that employee recognition matters. According to research conducted by Gallup and Workhuman, 77% of employees who feel they receive the right amount of recognition are more loyal to their companies, about three times more than those who don’t feel appreciated enough. Every organization has its own way of recognizing its employees… but […]
How to Decrease Role Ambiguity and Boost Your Team’s Performance
Poor performance is not always the fault of an employee. When someone is not doing what they’re supposed to be doing or didn’t follow a process, oftentimes it’s because there’s a gap of understanding or due to role ambiguity—the lack of clarity and certainty on the roles and responsibilities that come with that individual’s job. […]
How to Increase Process Predictability in Your Business
Being agile is considered a positive trait in business. In fact, based on the Project Management Institute (PMI) and Forbes Insights Report from 2017, 92% of C-level executives believe organizational agility is crucial for a business to thrive. We praise being able to adapt quickly to the ever-changing business landscape. All organizations should learn how […]
Top 3 Reasons Why Change Initiatives Fail and How to Make Sure Yours Succeed
It’s not what you change: it’s how you change. Even the best initiative will fail if it’s not implemented the right way. Research conducted by the Harvard Business Review states that 75% of organizational change initiatives either fail outright or do not succeed in achieving desired goals. Here are the top 3 reasons why most […]
How Creating a Process-Based Culture Builds Customer and Employee Loyalty
Building your organizational culture around processes not only improves the efficiency and productivity of your business: creating a process-based culture is what will make your customers come back and encourage your employees to stay. Here’s how: How Process-Based Culture Builds Customer Loyalty A process-based culture ensures consistency. According to Yotpo, a consumer has to make […]
#1 Root Cause of All Operation Problems and How to Solve It
At Toyota, I drew the conclusion that the number one root cause of all operation problems always comes down to the same thing. ? Someone didn’t know what they were supposed to do, when they were supposed to do it, or how they were supposed to do it. In my work now leading teams through […]
What is One-Team Alignment and Why Does it Matter
While Eastern culture places emphasis on teamwork and culture, Western culture values individualism. Employees are encouraged to be self-reliant, make decisions and be held accountable for their actions. And this isn’t a bad thing: It’s not about collectivism versus individualism. But when it comes to solving problems, we can learn from Eastern companies’ ways of […]
Happy 1 ½ Year Anniversary! Highlights from the Past Six Months of the UNprofessional Podcast
It’s been a year and a half ✨? since we launched the first episode of the UNprofessional podcast. With 60+ episodes to date and downloads in 44 states ? and over 30 countries ?, our UNprofessional community has come a long way. In celebration of our year and a half anniversary, we’re sharing some highlights […]
How to Build and Maintain a Customer-for-Life Philosophy in Business
If you want a sustainable business, predictable revenue, less costly acquisition engine, and shortened sales cycle and lead times, create a business that lives by the customer-for-life philosophy. According to a study conducted by Marketing Metrics, the success rate of selling to an existing customer is 60-70% while the probability of selling to a new […]
