Targeted Marketing: Personalization, Humanization, or Both?
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in
The culture of caring is a happy practice that makes and retains happy employees and customers. [Know that how you treat your people and why
Empathy makes a productive workplace where employees are honest, transparent and human. Empathy is critical personally and professionally because it allows us to connect, be
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust)
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds.
“There is nothing personal. It’s just business.” What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable.
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for
A non-humanized company will be a sea of robots even if its products are 10x better than a competitor’s. As early as the 70s, businesses