How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my
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What’s the ROI of Caring for Existing Customers
August 14, 2020
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the
9 Tips to Humanize Your Brand
August 8, 2020
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable.
How Humanizing Your Marketing Efforts Can Help Your Company Survive During and After the Pandemic
August 1, 2020
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for
How Humanizing a Brand Can Make it Successful
July 23, 2020
A non-humanized company will be a sea of robots even if its products are 10x better than a competitor’s. As early as the 70s, businesses
Is Your Company Keeping Up in the Human-Centric Era?
July 3, 2020
How many times have you been told, “the system won’t let me do that”? Whether over the phone, formerly at airports, or at a brick
The Unforeseen Impact of the Disgruntled Employee
June 12, 2020
Unemployment claims have passed 40 million since the start of the pandemic, with 1.5 million jobless claims added just last week according to the Bureau
What Business Can Learn From Those Who Kneel — It’s Likely Not What You Think
June 6, 2020
Texas is known for having a history of race-related issues. Amidst all of the newsworthy stories over the last couple of weeks, one story stood
COVID-19 Provides Us an Opportunity to Focus on What’s Truly Important
May 28, 2020
Do you remember when we were deep in quarantine? There was a time in quarantine where my husband, Chris and I, would go for daily
Reimagine the Restart Part 3: What COVID means for society and consumer behavior moving forward
May 14, 2020
Our most basic need is to have a sense of belonging and connection. It is unclear when society will get that back. As we
Reimagine the Restart Part 2: The hidden competitive advantages that will reset your business
May 6, 2020
This part II of Reimagine the Restart is focused entirely on how we can reimagine operations and the way we do business as markets reopen.
Reimagine the Restart Part 1: A message of hope for you and your teams
April 24, 2020
We are in the belly of COVID. This is a three part series on what our current state tells us about society and where we
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