Three Simple Questions to Check In with Your People
October 29, 2020
Do you find yourself asking the same questions every time you log in to another Zoom meeting? It’s easy to fall into a routine, whether
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Targeted Marketing: Personalization, Humanization, or Both?
October 22, 2020
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood
20 Key Stats That Prove CX Improves Revenue
October 15, 2020
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in
How to Create a Caring Culture
October 8, 2020
The culture of caring is a happy practice that makes and retains happy employees and customers. [Know that how you treat your people and why
Cultivating Empathy in the Workplace
October 1, 2020
Empathy makes a productive workplace where employees are honest, transparent and human. Empathy is critical personally and professionally because it allows us to connect, be
Why I Don’t Use NPS
September 21, 2020
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust)
How to Be Human in a Remote #WFH World
September 10, 2020
Now, engaging your customers is even more challenging than it was before COVID-19. People are quarantined, forced to work home and avoid gatherings and crowds.
From Robotic to Humanized Marketing, How Your Business Can Adapt to Change
September 3, 2020
“There is nothing personal. It’s just business.” What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because
How to Develop a Customer Experience that Differentiates in Today’s Digital World
August 25, 2020
August 25, 2020 I recently had a meaningful talk with Matt, the Co-Founder and CEO of Sportiqe. As we had a quick recap of my
What’s the ROI of Caring for Existing Customers
August 14, 2020
As of March 2020, there are 30.7 million small businesses in the U.S. An average of 543,000 new businesses open monthly. With this trend, the
9 Tips to Humanize Your Brand
August 8, 2020
Brands portraying and showing a flat, cold, and passion-less personality fail marketing because people cannot simply connect with or relate to them. They appear unapproachable.
How Humanizing Your Marketing Efforts Can Help Your Company Survive During and After the Pandemic
August 1, 2020
COVID-19 is unlike any other crisis the world has experienced before and the end is nowhere in sight (yet). The uncertainty it brings calls for
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