What It Means to Market an “Experience”
December 10, 2020
Everywhere we look, we see the word “experience.” But how do we know what it means? The tricky part is that we won’t know exactly
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How to Use These Pandemic Times Wisely to Tweak Your Marketing Strategies
December 3, 2020
COVID-19 continues to bring businesses uncertainty. Unfortunately, this pandemic has yet to end. It is why businesses, including yours, must not delay or slow down
Why You Need to Humanize Your Business Now
November 27, 2020
HUMANIZE. It means giving something human characteristics. “What does it mean, exactly, to humanize a business?” I’ve been asked this question several times. It’s sometimes
The Top Human Skills in Demand for 2021
November 19, 2020
Human skills are vital to the success of an organization or company, based on the World Economic Forum 2018 Jobs report. In addition, LinkedIn
Reflection Exercises You Can Do with Your Team in 2021
November 12, 2020
Want to know how to reflect on the New Year with your team in a human way? Check out these reflection activities that can build
A Call for Human Leadership
November 5, 2020
When I traveled and delivered keynotes, I thought I had to portray myself as older and less feminine in order to be more credible and
Three Simple Questions to Check In with Your People
October 29, 2020
Do you find yourself asking the same questions every time you log in to another Zoom meeting? It’s easy to fall into a routine, whether
Targeted Marketing: Personalization, Humanization, or Both?
October 22, 2020
Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood
20 Key Stats That Prove CX Improves Revenue
October 15, 2020
Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors – these are a few tremendous benefits that represent why you should invest in
How to Create a Caring Culture
October 8, 2020
The culture of caring is a happy practice that makes and retains happy employees and customers. [Know that how you treat your people and why
Cultivating Empathy in the Workplace
October 1, 2020
Empathy makes a productive workplace where employees are honest, transparent and human. Empathy is critical personally and professionally because it allows us to connect, be
Why I Don’t Use NPS
September 21, 2020
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust)
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